The rise of online video services has fundamentally changed the landscape of entertainment. Viewers are increasingly selecting the ease of accessing movies, shows and athletics on demand, instead of traditional broadcast viewing. This shift suggests that online services will continue to lead the future of how we experience entertainment for years t

Looking ahead, the video environment appears poised for significant change. We believe a increase in interactive content, potentially including live events, mixed reality, and more user choice. Payment systems are set to fragment, with combinations and layered pricing becoming more widespread. Furthermore, the appearance of alternative systems, suc